Monday, July 2, 2012

comScore May 2012 US smartphone market share: same old.

No surprise.  While comScore shows 3-month change, the month-to-month change (April to May) showed that Google increased 0.1 percentage point; Apple jumped 1.5 percentage points; RIM declined 0.2 percentage points, and Microsoft was flat.

Top Smartphone Platforms
3 Month Avg. Ending May 2012 vs. 3 Month Avg. Ending Feb. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-12 May-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 50.1% 50.9% 0.8
Apple 30.2% 31.9% 1.7
RIM 13.4% 11.4% -2.0
Microsoft 3.9% 4.0% 0.1

This is what the long-term trends look like, with Google's growth slowing; Apple's growth has picked up again; RIM's decline slowed a bit; and Microsoft may have hit a bottom.  Having hit bottom though, it hasn't done anything much, having only increased 0.1 percentage point in four months -- it's just sitting there, doing nothing.


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