Monday, July 23, 2012

Amazon going for broke: to offer full mobile lineup.

Word out is that Amazon is planning a whole range of mobile devices, not just a replacement Kindle Fire.  Reuters says that Amazon will introduce a 10" tablet, and of course there's been speculation the last month that they'll introduce a smart phone based on Android.

Meh.

What I don't like about Amazon's ecosystem, is that it is closed off...in other words, it has no access to the Google Play (formerly Android Market) Store.  For a lot of other Amazon customers, it's great news, but I'm gravitating towards the Nexus line and the perks of getting OTA updates fresher than anyone else, as well as being full-in on the Google ecosystem.

An important thing to note, however, is that Amazon is doing what Nokia could have done, and they probably would have succeeded in doing: using Android as the base OS, but reskinning it for their own purposes.  This is clearly a growing trend as noted industrial design firm Frog is currently doing with its Feel UX for Sharp Aquos.  Alas, Stephen Elop is a stubborn man, stuck to his bias for all things Microsoft.

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