They don't show up online, but in-store, there are many different types available. I was there today, and found a variety available for $9.99, including a medium base 4.5W 200 lumen bulb that was perfect as an appliance bulb. The equivalent, a 25-watt 210 lumen incandescent from Philips, uses much more energy, and oddly is expensive, all things considered. If you buy it, it might outlast your appliances, at 20,000 hours!
Based on 3 hours a day (impossibly long), the 25-watt incandescent would cost you $3.01 a year to operate, while the IKEA LED would cost you $0.54 a year. The payback comes after just a few years, regardless of how often you open that fridge door.
Both are rated at 2700K, so the color will be similar...and why I bought one to try it out. At $9.99, that bulb was priced just right.
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