- Google (-1.1 percentage point change)
- Apple (+1.5)
- Blackberry (-0.5)
- Microsoft (+0.2)
Top Smartphone Platforms 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
Share (%) of Smartphone Subscribers | |||
Oct-12 | Jan-13 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
53.6% | 52.3% | -1.3 | |
Apple | 34.3% | 37.8% | 3.5 |
BlackBerry | 7.8% | 5.9% | -1.9 |
Microsoft | 3.2% | 3.1% | -0.1 |
Symbian | 0.6% | 0.5% | -0.1 |
The benefit of comScore's 3-month comparison, is that it implies longer trends. The downside is that you only see a small snapshot. Here's the bigger picture:
I think it's the combination of the anticipation of Samsung's GS-IV and the supply constraint of the Nexus 4. I, for one, know that there are two significant events in the first-half of the year: Samsung's next generation phone and Google I|O. CES 2013 proved somewhat disappointing, and while MWC 2013 had a nice splash of Android tablets (odd that manufacturers used a wireless confab to focus on their tablets, no?), there weren't any shockwaves at the annual wireless show.
But the thing is, if you break down the raw numbers, there were over 3 million additional iPhone users, compared to December 2012, while Android grew by just under half a million. That's got to be disconcerting, considering that the best Android phones out there surpass the abilities of the iPhone 5, especially the Nexus 4, and the GS-III is still a better phone than the iPhone 5, even though the iPhone 5 is much newer.
What's also mind-boggling: that Apple's sales are shooting up, concurrently as its stock price has plummeted. It's like the world has done a backward 360. Back when Apple's stock price soared, it was being eclipsed by Android's phenomenal market growth; watch your market share plummet but see your stock price balloon.
There goes the theory of rational markets and decision-making.
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