Thursday, July 14, 2011

Some brief history and perspective of Netflix subscription prices.

2002: $19.95 -- 3-at-a-time DVDs
2004: $21.99 -- 3-at-a-time DVDs
2004: $17.99 -- 3-at-a-time DVDs
2007: $16.99 -- 3-at-a-time DVDs + 17 hours of downloaded movies
2010: $19.99 -- 3-at-a-time DVDs + unlimited streaming
2011: $15.99 -- 3-at-a-time DVDs / $23.99 -- 3-at-a-time DVDs + unlimited streaming

So like I hinted previously, your DVD subscription price actually went down, in some regards, just as long as you drop streaming.  It's a compromise, of course, but hey, if you don't use streaming that often, drop it.



 Now let me take you down a different path, revisualizing the price changes with some context; you might find this one interesting, if not troublesome.

2004 August: Blockbuster enters online DVD rental business.
2004 November: Netflix lowers price.
2007 June (12th): Blockbuster lowers prices.
2007 June (27th): Netflix lowers prices.
2010 August: Blockbuster announces chapter 11 bankruptcy reorg.
2010 November: Netflix raises prices.
2011 March: Blockbuster sold to creditors.
2011 May: Blockbuster Canada enters bankruptcy protection.
2011 July: Netflix raises prices.

Yeah, I know huh?  Having more or less cut down its competition, Netflix no longer has constraints on its pricing.

1 comment:

Anonymous said...

It seemed to me I used to pay more for Netflix back when it started than it is now.

You confirmed it for me. Thanks for the writeup, I enjoyed the comparisons and chart.