Top Smartphone Platforms 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |||
Share (%) of Smartphone Subscribers | |||
Jul-12 | Oct-12 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
52.2% | 53.6% | 1.4 | |
Apple | 33.4% | 34.3% | 0.9 |
RIM | 9.5% | 7.8% | -1.7 |
Microsoft | 3.6% | 3.2% | -0.4 |
What's interesting is that Google's market share increased quite a lot -- sales from Jelly Bean OS? -- while Microsoft's declined significantly. Microsoft's October 0.4 percentage point drop was the steepest since Dec. 2011's 0.5 pp drop.
Let's take this a step further. If RIMM completely collapsed, and the US market were to become 100% saturated with smartphones, assuming that RIMM's market share and the remaining 48.1% were divvied up three ways equally and that there was little poaching from Android and iPhone, Microsoft would still have under 20% market share.
Going back over 2 years: comScore smart phone market share |
Maybe that's why Nokia is now exploring Linux, aka Android? If Nokia abandons WP, Microsoft's future will indeed be bleak.
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