Monday, October 10, 2011

Netflix axes Qwikster, no apologies.

This morning, Netflix CEO Reed Hastings made a - relatively - short blog post, acknowledging that people would be inconvenienced by separate websites and billings, by splitting up Netflix and Qwikster, thus they've reversed their decision and have killed Qwikster.
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. 
This means no change: one website, one account, one password… in other words, no Qwikster.
He goes on to repeat that they are done with price increases (I'm thinking *maybe* two or three years?) and that they've "recently added hundreds of movies" to their streaming selection (not exactly huge).

But no actual contrition for the whole ordeal.  No messages of "I really messed up this time," or "we lacked respect and humility."  In other words, no apology for backtracking, because that's not where Netflix really wanted to go.

Oh well, at least Netflix has FINALLY bothered to listen and respond to the actual concerns of its subscribers, eh?

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