Wednesday, August 17, 2011

New survey says 94.5% are interested in the iPad...or does it?

It's as they say...when the numbers don't add up, something is wrong.  Articles all over are repeating the same story: a survey by wealth manager Robert W. Baird of 1114 people, show that 94.5% of people are interested in the iPad.  But look closely at the chart...it shows the actual number of respondents at 531.

Half the number of people polled, actually responded.  So you know what that means -- a huge nonresponse bias.

If sales were an indication of actual feedback, then this poll should be reflecting the similar trend, but it isn't.

And thanks to the media's echo chamber, a poll with a massive nonresponse bias is being spread throughout the internet and the news.

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