How to design a Web 2.0 logo and landing page, mocking.ly, of course.

Call me Cynic.ly minded, but there's a fairly easy formula to build a Web 2.0 landing page and logo:

1. Using Photoshop, wash out a photo's vibrance and shift its color towards more blue and green and less yellow.
2. Pick the closest-matching, light-color pastel as a highlight and find a complementary, low-tint gray shade as background.
3. If necessary, use a pastel color in a complementary color.
4. Use white contrasting text, in a brush-style font.
5. Voila.