Elop risks weakening Nokia's WP7 brand by outsourcing the first phone's hardware, and a further erosion of its market share of smart phones (and by nature of market growth, total mobile phone market share), if there is even one minor hardware flaw. Unlike Apple, I doubt Nokia is in a position to survive an antenna-gate. Nokia's rapidly shrinking market share shows that its consumers are not in the mood to wait around for its WP7 solution, let alone stick around for a flawed WP7 phone.
And I'd be worried that by outsourcing hardware production, Nokia also risks having its internal designs exposed to a bunch of eyes outside of Nokia.
A lot of risks; are the rewards worth it?
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