Of course, the thing everyone wants to see, is the smartphone market share data.
Top Smartphone Platforms 3 Month Avg. Ending Jul. 2013 vs. 3 Month Avg. Ending Apr. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
Share (%) of Smartphone Subscribers | |||
Apr-13 | Jul-13 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
Android | 52.0% | 51.8% | -0.2 |
Apple | 39.2% | 40.4% | 1.2 |
BlackBerry | 5.1% | 4.3% | -0.8 |
Microsoft | 3.0% | 3.0% | 0.0 |
To dig down further, this is how each platform has performed the trailing 12 months. You'll notice that Google is slightly higher than 12 months ago, but Apple has surged in the last 12 months, taking market share away from Blackberry and Microsoft.
Dig down even further, and Android has hit a peak in the US.
Windows Phone has hit bottom in terms of market share, but hasn't moved from the bottom, in the US. In fact, by extrapolation of comScore's total US smartphone numbers, WP lost more subscribers than Blackberry.
So much for the theory of a viable third platform.
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