Friday, September 6, 2013

July 2013 comScore US smartphone market share report is out.

comScore just released its July 2013 report which now has a section on the most popular apps and sites accessed via Android and iOS devices.  Needless to say, Google has five of the top six apps accessed via smart phones, and along with web browsing has a 92.6% reach -- the highest of any company.

Of course, the thing everyone wants to see, is the smartphone market share data.

Top Smartphone Platforms

3 Month Avg. Ending Jul. 2013 vs. 3 Month Avg. Ending Apr. 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Apr-13 Jul-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.0% 51.8% -0.2
Apple 39.2% 40.4% 1.2
BlackBerry 5.1% 4.3% -0.8
Microsoft 3.0% 3.0% 0.0

To dig down further, this is how each platform has performed the trailing 12 months.  You'll notice that Google is slightly higher than 12 months ago, but Apple has surged in the last 12 months, taking market share away from Blackberry and Microsoft.


Dig down even further, and Android has hit a peak in the US.

Apple's iPhone meanwhile, is slowly climbing.


And as usual, Blackberry can't stop its falling market share.  They're still losing customers, which has to be disconcerting.


Windows Phone has hit bottom in terms of market share, but hasn't moved from the bottom, in the US.  In fact, by extrapolation of comScore's total US smartphone numbers, WP lost more subscribers than Blackberry.


So much for the theory of a viable third platform.

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