Thursday, April 4, 2013

February 2013 comScore US market share report: Android past its peak?

At some point you knew it might happen: (three) consecutive months of declining market share of Android in the US.  With comScore's February 2013 US smartphone market share report, Apple is outpacing everyone.

Top Smartphone Platforms

3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Nov-12 Feb-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 53.7% 51.7% -2.0
Apple 35.0% 38.9% 3.9
BlackBerry 7.3% 5.4% -1.9
Microsoft 3.0% 3.2% 0.2

Extrapolating comScore's numbers, Apple had twice as many new subscribers than Google in February, but this is a dramatic turnaround from the previous month, where Apple had 7x as many new subscribers than Google's Android.

Still, if you look over the long haul, it looks as though Android may have hit some sort of peak.

This is where Facebook Home comes in.  With its exclusivity on Android, FH may reverse Apple's growth.  It may not exactly help Google sell ads on Androids, but it will reverse Android's market share decline.

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