I had a good laugh just now. I got an email offering me a "design industry discount" on Dwell: $20 / 10 issues (one year).
The normal discount rate is $19.95 / 10 issues. I would have paid an extra nickel for that extra-special "design industry discount". But they've offered me deeper discounts via direct-mail before, and you can find even bigger discounts via third-party subscription sales.
I'm still waiting for Dwell to offer digital subscriptions for less than the print discount rate of $19.95, though. I've more or less run out of bookcase space, and I've decided to try to move my subs to all-digital.
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