Based on comScore's projections of ~129.5M smart phones in December 2012 (which was an increase of ~6.2M from November), we can extrapolate that, compared to November's numbers:
- Microsoft gained ~56.5K subscribers even though they lost 0.1 percentage points in market share;
- Blackberry lost ~713K subscribers and lost 0.9 percentage points in market share;
- Apple gained ~3.85M subscribers and increased 1.3 percentage points in market share;
- Google gained ~2.94M subscribers while losing 0.3 percentage points in market share.
Top Smartphone Platforms 3 Month Avg. Ending Dec. 2012 vs. 3 Month Avg. Ending Sep. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
Share (%) of Smartphone Subscribers | |||
Sep-12 | Dec-12 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
52.5% | 53.4% | 0.9 | |
Apple | 34.3% | 36.3% | 2.0 |
Blackberry | 8.4% | 6.4% | -2.0 |
Microsoft | 3.6% | 2.9% | -0.7 |
For Microsoft, this marks a full month of very heavy marketing of Windows 8 and Windows Phone 8, featuring their matching UIs. And though they gained a smidgen of subscribers, the fact of the matter is, it just looks bleak for Microsoft (on both the desktop and mobile OSes).
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