Top Smartphone Platforms 3 Month Avg. Ending Jan. 2012 vs. 3 Month Avg. Ending Oct. 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |||
Share (%) of Smartphone Subscribers | |||
Oct-11 | Jan-12 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
46.3% | 48.6% | 2.3 | |
Apple | 28.1% | 29.5% | 1.4 |
RIM | 17.2% | 15.2% | -2.0 |
Microsoft | 5.4% | 4.4% | -1.0 |
Symbian | 1.6% | 1.5% | -0.1 |
I did not think it would happen this dramatically, but WP is clearly failing. There's no Nokia difference in the numbers, in the US, period. It appears to highlight the massive risk that I outlined previously, in which Steve Ballmer is betting the farm (desktop OS) on mobile, by pushing MetroUI on Windows8.
The really bad news: Not a single month since Windows Phone has come out, has Microsoft's market share bumped up, even if temporary; it's been downhill from Day 1. Don't get me wrong: Biggest loser here is RIM. But Microsoft now commands less than half of the market share it had, the month BEFORE it started selling WP phones.
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