Wednesday, August 1, 2012

comScore: June 2012 US smart phone market share

comScore released its June US smartphone market share numbers, and  no surprises.

RIM is tanking.  Microsoft has resumed its decline, and both Apple and Google are still growing.  Contrary to what others have suggested (think Strategy Analytics) Google's market share is still growing, albeit slower than last year.

Top Smartphone Platforms
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Mar-12 Jun-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 51.0% 51.6% 0.6
Apple 30.7% 32.4% 1.7
RIM 12.3% 10.7% -1.6
Microsoft 3.9% 3.8% -0.1

Microsoft has now dropped to its lowest market share while Google's has increased to its highest.

Market share over the last 12 months

You can see that Google's growth is much slower than it was a year ago, but that it's still growing.

It's not quite clear yet, but the announcements in late June that Blackberry 10 would be delayed and that Windows Phone 8 wouldn't support current models, may have had some effect on market share.  We'll know much more, next month if both RIM and Microsoft trend down further.

Percent change from previous month over the last 12 months

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