| Top Smartphone Platforms 3 Month Avg. Ending Jun. 2013 vs. 3 Month Avg. Ending Mar. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Mar-13 | Jun-13 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Android | 52.0% | 52.0% | 0.0 |
| Apple | 39.0% | 39.9% | 0.9 |
| BlackBerry | 5.2% | 4.4% | -0.8 |
| Microsoft | 3.0% | 3.1% | 0.1 |
So what we see is:
- Android has plateaued...for now. If you're like me, you're waiting for Android 5.0 to be released, or the next big thing, which might be Moto X. Right now the full price of a Moto X phone hasn't been revealed, but there is a suggestion that Google could sell it at a healthy margin at just $300 to start. This would be a revolution in sales, if you can get a customized phone with a kevlar shell, for $300 without contracts.
- The iPhone is still growing...in the US at least. We already know from their quarterly earnings report that their sales have dropped in two, straight, sequential quarters. Curious, isn't it? Never count out Apple, though. Everyone expects this to drop in the next several months though, as people await the next iPhone iterations.
- Blackberry is still losing market share...no bottom yet. You can see that it's almost ready to hit bottom and do something, but alas, the platform seems destined to die if nothing dramatic occurs...as in licensing of the Blackberry OS.
- Windows Phone has definitely hit bottom...and just sits there. Worse, it's still sitting below Blackberry's market share in the US. How weird is that? Windows Phone is now on its third major iteration (7.0, 7.5 and 8.0) and it still hasn't moved upwards in any significant way. This is Microsoft's home, and yet it can't compete head-to-head.
Love, love, love those folks at comScore, by the way. Without all of their reliable data porn, life would be boring.
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