Thursday, January 10, 2013

The Nokia spin that the media echoed.

Today, Nokia announced some preliminary Q4-2012 data, and in its press release and touted how it had increased Lumia sales (followed by a fawning press and a huge jump in stock price).  I'm going to just offer some hints at a future post about Nokia's Q4-2012 earnings:

  • Total smart phone sales is only up 300,000 units over the previous quarter.
  • The sales boost was something we've seen in the preceding two fourth quarters...followed by a resumption of a sales drop.
  • I think Nokia designated the Asha line as smart phones (as opposed to feature phones), to hide the low profitability of the Lumia phones.

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