Who is Donald Trump?

Is Donald Trump a successful business person, having gone through bankruptcy twice, and attempting to drop all fiduciary responsibility for one of his properties by declaring the recession an Act of God?

Or is Donald Trump a social conservative who's currently on his third wife, each younger than the previous?

Or is Donald Trump the fiscal conservative who last decade as a primary Republican candidate for President, suggested raising money to pay down the federal debt the old-fashioned way: a one-time tax on estates over $10M?

Or is he just a guy that enjoys the cameras on him?

By the boldly false assertions and made up stories he's been pandering lately, I think he's not looking so much to become President, but to remain relevant in the media...build up his brand equity so to speak.