Friday, December 2, 2011

comScore Oct 2011 -- Android still growing, Microsoft not.

It's an odd thing really...but Microsoft has apparently resumed its decline in US market share of smartphones, according to comScore's October 2011 report.

Top Smartphone Platforms
3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Jul-11 Oct-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 41.9% 46.3% 4.4
Apple 27.1% 28.1% 1.0
RIM 21.7% 17.2% -4.5
Microsoft 5.7% 5.4% -0.3
Symbian 1.9% 1.6% -0.3

You can't help but also notice that RIM's loss is Android's gain.

But more on Microsoft.

Microsoft's been on an advertising binge over Windows Phone, so it'll be interesting to see how it does through the end of the year.  This continued drop despite the Mango update, seems to reinforce the suspicion that it really IS about the live tiles.  Bleh.  You can go into the store and try it out for yourself, or get a demo of it online via your phone, by directing your smartphone HERE.  Warning: it's not an actual running process, but a directed demonstration.  If you really want to know how it works, go in to the store and play with a WP7 phone.


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