Friday, July 16, 2010

Microsoft paying for Bing's market share.

Henry Blodget's Business Insider via NYT has this great visual showing how Microsoft is willing to throw money to show that they're gaining market share in search.
Turns out though, that Bing's market share gain - as determined by Comscore - was something of a trick, because Microsoft and Yahoo have figured out the system and have been gaming it to show a market increase.
Which might explain why statcounter shows Bing being flat at 8%. all year long.  That's a lot of money for nothing.

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