Strategic Vision puts out research into the demographics of auto buyers which is quite striking when you look at it.
According to this 2007 report, Asians have a strong affinity for buying Toyotas (27%) and Hondas (22%) over the next highest brand, Nissan (6%), whereas African Americans and Hispanics tend to have broad buying habits.
But even more striking, is their 2009 New Vehicle Experience Study that breaks down buyers based upon their college education, among other things:
Percentage of buyers with a college education:
Lexus - 71%
Honda - 70%
Toyota - 60%
Ford - 45%
Chevrolet - 35%
Dramatic differentiation between the brands, eh?
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