Top brand with Democrats: Google.

YouGov's latest brand index on political affiliation, shows Google as tops with Democrats.  Interestingly, Apple doesn't show up in anyone's top-10, while Amazon is in everyone's (red, blue, independent) top-10.

This is the second year in a row in which Google was the top brand among Democrats, which just really fascinates me.  Does it reflect respect that Google chases after the brightest minds, pursuing moonshot-type projects?  Or does it reflect overwhelming support by younger Americans, of Google over Apple and Microsoft?  Perhaps it's just an extension of the growth of Android as THE alternative to the walled garden of Apple?

I would argue that Amazon's best-selling lists reflects this support of younger Americans, with Chromebooks occupying four of the top five notebook sales, and Chromecast as the top seller in the catch-all electronics category.  (Right behind all those Google products, are Amazon's own Kindle tablets.)

It also appears to me that all those anti-Google ads by Microsoft are, at least, ineffective or worse, backfiring.

And surely most Americans respect Google X (if they know anything about it) -- the moonshot skunkworks group that is searching to find answers to many things, all unrelated to Google's core business.