Why would I want to help Starbucks [promote false equivalence]? [updated title]

I am mystified as to why anyone would want to help Starbucks and Howard Schultz in their gambit to bring politicians together.  It was his participation in Fix the Debt that helped establish the Republican cause for repeated government crises, and his letter continues this same cause.

• First, reopen our government to serve the people
• Second, pay our debts on time to avoid another financial crisis
• Third, pass a bipartisan and comprehensive long-term budget deal by the end of the year.

Let's make it clear: If you want to cut spending (which is referred to, as a "long-term budget deal"), then propose what programs you'd like to see cut; push for specific cuts, not abstract cuts.  If you keep pushing abstract ideas, you're only enabling politicians to seize those abstractions and use it as their cause to shut down government and hold the debt ceiling in place.  And, by making people cite specific cuts, we can have a national discussion on those cuts, and make people defend them.

When someone wants to cut a program, they should have the courage to stand up for those causes, rather than seek political cover by blaming it on someone else.

I'm warning you now, these abstractions are going to lead to slashes in Social Security and Medicare, but nary a finger on military spending.