Thursday, October 14, 2010

GPI, better than the CPI?

GPI, the Google Price Index, promises to leverage all that data Google collects on web purchases (presumably those utilizing their checkout services) to track real price levels.  According to Google, US has shown a clear deflationary trend since last December.

Why would you want a GPI?  Because real-time knowledge is faster than monthly reports, and it gives Wall Street the room to react sooner than later.  It's all about having the freshest knowledge.

No comments: