Donald won with his base but Hillary won with everyone else including undecided voters. If you've paid any attention to my past blog posts, you know what this means: He connected with just ~34% of Americans.
What you didn't see on your TV was the end of the debate. Within 5 minutes of the end of the debate, Donald's team had left while Hillary's team spoke to members of Gallup's undecided voters, took photos and shook hands. Within 20 minutes, his entourage had left the facilities while hers remained for another 20 past his.
Need more proof? Go rewatch the debate.
When a member of the crowd asked a question, she got up and walked to that person, crossing in front of Donald, and spoke directly to that person. It was so effective, they couldn't do a split screen because she was blocking him. In the main screen, he was hidden in the background. While she engaged voters, he voluntarily walked behind his chair towards the rear of the stage and paced around, sometimes with his head faced down.
When it came time for Donald to answer a question, he stood near his chair, as if he were worried about violating a line on the ground. This was a town hall and he never bothered to engage the audience.
The signal was that she was the alpha leader and he was the omega.
And when you listened to how each candidate answered, he was on the defensive, spending nearly the entire debate with a scowl on his face, while she was confident and smiled when she needed to. He further fed this idea of being the defensive omega while she was the confident alpha.
Sure, he got all of his talking points in there, but he did that to hold onto his base and nothing more. She, on the other hand, projected leadership and deliberately avoided stooping to his level. And while there are people who think that she should have gone for the kill, that wasn't her goal; her goal was to keep Donald in the race so that she could beat him handily and flip the Senate and House.
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