Friday, November 7, 2014

The US smart phone wars are over.

I'm declaring the US smart phone wars, over.  Reviewing comScore's tracking since December 2009, Google reached stability two years ago, while Apple achieved stability about 16 months ago.  Meanwhile, the market share of Blackberry and Microsoft have bottomed out and stayed there, and smartphone penetration has slowed down.  This seems to show that the US smart phone market has fully matured, making it difficult for anyone to gain on Google in a meaningful way.

So, can we stop talking about the smart phone wars?  We can still talk tablet wars, but eventually even that will end up with Google (Android) on top.  It's inevitable.

Peak penetration?
Blackberry's epic slide has finally reached bottom ... and stayed there.
Microsoft hasn't done much since hitting 2.9% bottom, currently at 3.6%.
Apple has been relatively stable for 16 months now.
Google peaked two years ago and now remains stable on top.

No comments: