Honda Insight...the big loser.

July 2009 sales figures are in, and the Honda Insight is losing the sales battle of hybrids to Toyota. During July, Honda sold 2,295 Insights, while Toyota sold 19,173 Prius. Toyota sold more Prius in one month, than Honda has sold so far this entire year (9,819). Insight sales are so bad, they even trail my vehicle - the xB - in both monthly and YTD sales.

For Honda, it might be a case of looking too much like the Prius, and being known as the lesser to the Prius in both power and efficiency. If you're going to look like the Prius but offer lower specs, your price would have to be substantially lower, and the 8% premium for the Prius apparently isn't big enough for people to switch to Insight.

Game over.

Next up: Honda's Fit Hybrid versus Toyota's Yaris Hybrid, coming to our shores in late 2010/early 2011.