: a feigning to be what one is not or to believe what one does not; especially : the false assumption of an appearance of virtue or religion.
According to the Heisman Trust's mission statement, "The Heisman Memorial Trophy annually recognizes the outstanding college football player whose performance best exhibits the pursuit of excellence with integrity."
Allow me to vent: Bullshit!
Three of the last four Heisman winners were tainted: Cam Newton, Johnny Manziel and Jameis Winston. All of them had well-documented mud on their hands and displays of poor character and sportsmanship. The last Heisman winner -- Winston -- is so tainted in character, the only people who can't figure it out are the people who live in Tallahassee and the Heisman voters.
So while they forced Reggie Bush to give his trophy back, in subsequent years the Heisman Trust has had no quarrel over the character of these three players who were awarded the Heisman. The word, "integrity", has been drained of its meaning by Heisman voters.
And while the NCAA COI came down hard on USC for what amounted to a single case of a player breaking the rules, it has failed to follow through with widespread corruption at Miami, FSU and UNC, while showing leniency towards PSU over their cover-up of an employed pedophile.
When you see how well Notre Dame and especially Oklahoma have handled investigations over NCAA infractions or character issues, and then look at how the NCAA COI has essentially punted on Miami, PSU, UNC and now FSU, one gets the sense that the system is putrid.
It's absolutely stunning at the rife hypocrisy in college (and seemingly professional) sports today. Most of our sports heroes are no heroes; they are self-absorbed assholes.